Project background: The client is a leading domestic household appliance brand, which aims to explore market opportunities and insight into consumer demand for dishwasher brands going overseas.

Customer demand: Through the comprehensive understanding of overseas users kitchen layout, insight into the real needs of consumers, understanding cultural differences, explore brand opportunities.

Service contents: (1) Usage of kitchen appliances by overseas users; (2) Dishwasher purchase journey; (3) Dishwasher installation and use experience; (4) Evaluation of innovative concepts